top of page

Some of our exciting products:


Redefine Distribution prides itself in bringing unique offerings to the marketplace.  Please browse, explore and ask questions on any of the different products on offer.

Whistle Racer

Hearing your whistleracer whistle at you as you use lung power to propel it at an incredible spreed across the floor or on your own track set has always been cool!


End of 2013, Whistle Racers were finally launched at a retailer trade show in Johannesburg, South Africa.  The show was specifically to demonstrate the product and get market awareness, but ended up more than that!  The reaction from the public (especially the kids) was AMAZING!!!  We ended up selling thousands of Whistle Racers on the spot.  The orders are increasing daily and International distribution channels are in place.

The action of blowing increases blood circulation to the brain, which aids improved concentration.  Deep breathing increased lung capacity.  Blowing also helps with asthma and helps prevent anxiety attacks.  Generally a paediatric pulmonologist would recommend a child to put a straw into a glass and blow bubbles.  Now a child can simply blow a Whistle Racer to get the same results!


For more info go to:



Arctic Ice Towel
Always stay cool this summer with the Arctic Ice Towel and its amazing cooling properties.  Keep it moist in its container, flap it three times and its cools to less than 10 degrees below the ambient temperature.
Great for golfers, joggers, gymmers, outdoor campers, people attending their gardens.  They are fully washable and come in two colours, blue and pink.
If you suffer in the heat make sure you always have an Arctic Ice Towel close at hand!


KMI Spray Vitamins - South Africa



Our vitamins are especially useful for those who experience difficulty in swallowing tablets.  Vitamist spray vitamins allow you to exercise more control over dosage levels to achieve optimum benefit in a palatable and easily administered form.


Convenience – If food supplementation is not simple to take, you will not participate.  The quiet building of nutritional well-being takes time and is not easily recognizable.  Who wants to take pills, seek out a beverage to take them with, and then try and swallow and keep them down, just to maintain high levels of nutrients?  VitaMist spray vitamins fit into any schedule and can be taken anywhere.


Efficiency – Emerging from a closed and sealed environment through a microliter spray, our products are sprayed directly into the mouth and swallowed.  The result is a simple transformation of nutritive supplementation into nurturing energy.


For more info go

Chews4Health - South Africa


Chews-4-Health International produces all-natural, doctor formulated, first-to-market chewable products made with only the finest ingredients that nature has to offer from both land and sea.


Based in Wilmington, North Carolina, Chews-4-Health International has been dedicated to the manufacture and distribution of all-natural products in a highly-absorbed chewable form since 2008. All of our supplements follow the strictest manufacturing protocols, including GMP requirements, thus ensuring the highest quality, purity, strength, safety and consistency in every package. Each whole food product is GMO, gluten and sugar free, vegan friendly and contains no artificial sweeteners, colors, flavors, preservatives or hydrogenated ingredients.


Chews4Health - South Africa

Read more at:



The latest fashion accessory for the clever people. Specgrabber helps you to never lose your spectacles again!  Choose a design, attach the magnet behind the lapel and place the bejewelled specgrabber in the front.  Simple and easy.

There are various designs to choose from and also a plain brushed metal finished specgrabber, for the no nonsense man.


The counter display unit holds 20 specgrabbers.  Suggested retail price is R79.95 for both male and female versions.


Say YES to the specgrabber and NO to broken glasses!

Ostrich Pillow


Ostrich Pillow® Family, The Napping Revolution' Christmas shopping got a whole lot easier! Come dream with me!


“Ostrich Pillow Junior … the answer to your collective prayers” – Gizmodo


Super cool.” - The next Web


“Just put it on, forget that stack of papers, and doze away” - Business Week


“Because who doesn’t love a good nap” Tech Crunch


“Shhhhh don’t tell the boss…we are dreaming with you’ -Virgin Atlantic


We all love a cool gadget and we all love to sleep. Studio Banana Things have combined the two and bring you the must have item this season, Ostrich Pillow & Ostrich Pillow Junior!!!


It’s a little bit crazy, a lot a bit cool and very convenient.  Take it on the train, the plane, in the car or simply for private Zzzz’s on the sofa at home.


Ostrich Pillow is filled with smart micro balls adjusting to your needs, keeping you and your kids comfy, private and super stylish whilst you regenerate for the next onslaught.


Ostrich Pillow, the crowdfunding sensation from 2012 launched with a bang and everybody was talking about it, from Perez Hilton to Stephen Fry, Jimmy Kimmel to the cast of ‘Modern Family’, Tech Crunch to the Sun, Hypebeast to Good Morning America, Huffington Post to Bloomberg.


You can actually choose the colour of your dreams now too as; Ostrich Pillow comes in three colours; ‘Sleepy Blue’, ‘Sunset Siesta’ & ‘Mellow Yellow’.  Ostrich Pillow Junior (for kids) comes in two colours, ‘Berry Snooze’ and ‘Dreamy Waves’.


These innovative portable pillows are the must have item this season and bang on trend as are the retailers who sell them or see more at:


Suggested retail price:

Adult R1100

Junior R850






Need a convenient place to put your keys, spectacles when driving?  Look no further matgrabber's unique silicone mat uses no glue and grabs anything placed on it.  Keys falling all over the car when taking a corner to sharply?  Just place your keys or cellphone on the matgrabber and see how it sticks!


Using no glue, leaves no resdue, can be used over and over and fully washable the matgrabber is the perfect solution for people that do not knwo where to put those important loose items when climbing in the car.


  • Holds your phone, keys, glasses securely on your dashboard

  • Cross hatched anti-slip gel surface

  • Non adhesive, won't leave any marks or residue

  • Remove and reposition Matgrabber easily on your dashboard


Suggested retail price R36.00 (variety of colours)

Eco friendly Water Clock with Temperature gauge - never buy batteries again!


Our Water Powered Clocks run solely on H20. Fill 'em up with some tap water and they'll instantly turn on. Amazingly, they will operate for months without needing any new water.

Available in several colours it provides a basic time-keeping clock and an alarm clock with a calendar, Water Powered Clocks feature a large and vibrant LCD display easily viewable from across the room with a temperature gauge!

When a water change is required, the Water Powered Clocks will retain your settings for two minutes.


  • Dimensions (Round style): 4" x 3.5" x 4.25"

  • Powered entirely by tap water; no batteries!

  • Runs 5 weeks to 6 months before needing to change water

  • Drop style features calendar, alarm, 12/24 display, hourly chime

  • Round style keeps time in 12-hr format


Another from of water-powered clock bears mentioning, despite the fact that it doesn't depend on the movement of water at all. All you need in order to power the Eco-Friendly Water-Powered Clock (pictured above) is a little water.


This clock runs off a simple galvanic cell battery, which entails the emersion of a cathode or positive metal (such as copper) and an anode or negative metal (such as zinc) in an electrolyte solution. The lemon-laced water serves as the electrolyte solution, which allows the transfer of electrons between the two metals, resulting in an electric cell. If you've ever used a potato to power a digital clock as a school project, then you've witnessed the same process at work.


Suggested retail price: R299.00 incl

bottom of page